I’m Ronald Ricardo, (R2).

I specialize in UX Research and Design.

I come from an analytical background in economics and finance. I have also studied and practiced human centered design and research methods. I’ve worked on:

  • Finding inefficiencies in a service oriented non-profit, then delivering blueprints and solutions

  • Generative & evaluative research that molded a startup from founder’s dream to a product used by thousands worldwide.

  • Helping a bank learn where it stood vs competitors and finding the solution to boost loans by 15% and lowered structure time ~30%

Research Methods

This Table details some of the methods
I’ve employed since 2008. Some of course, depending on the way they are conducted, could fall under either heading, but that would make my table look, not-so-good...

Some other things that are not reflected in the table are things like, market research, competitor analysis and longitudinal analyses--which I have also conducted over the years. See my resume below for more details.

Contact Me

Interested in working together? Fill out some info and I’ll be in touch shortly. Can’t wait to hear from you!